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BETTER PLANT-BASED MEAT STARTS HERE

In recent years, brands, investors, and consumers alike have shown quite an appetite for plant-based meats. But it’s not always love at first bite. Food formulators are still grappling with how to make meat analogs taste as good as their animal counterparts. Read more about the trend in our free ebook—plus see how some of the most buzzed-about food brands are stepping up to the challenge with new solutions.

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A MARKET AT A CROSSROADS

Experts believe the plant-based meat market is following the Gartner Hype Cycle of emerging technologies—and that consumers have surpassed the “Inflated Expectations” phase and slipped into the “Trough of Disillusionment.” It’s a make-or-break time for plant-based meat brands—and there are several key factors at play:

Food science

New food technologies are better at mimicking the taste and mouthfeel of real meat.

Investor pressure

Startups and public companies alike are under pressure to crack the code.

Customer expectations

From clean labels to great taste, consumers have sky-high standards.

Emphasis on ESG

Plant-based meats are key for food brands striving to be more sustainable.

GET A LEADERSHIP POV

Our Founder’s Table video series covers some of the most pressing issues in the better-for-you food market—led by David Rowe, Founder of Epogee.

Get expert insights on the state of innovation in the food and beverage industry

Learn about the latest trends on food safety

See how better-for-you foods will help address the obesity crisis

Discover why better food means better business, and who’s driving change

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PLANT-BASED NEWS & RESOURCES

The hard truth about plant-based meat innovation


Plant-based meat sales have seriously decelerated in recent months—and consumer interest and loyalty are in question. So what’s behind the beef?

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The problem with plants


The glow around plant-based meats has dimmed a bit—and the reasons are complicated. We’re diving into four problem areas (and how to solve them).

Read more »

Meaty by nature


How are smart formulators solving the taste and texture issue of plant-based meats? Let’s chew the fat.

Read more »

How to reduce risk in an alternative meat product launch


Much is uncertain about the outcome of any new plant-based meat product launch. But there are things you can control.

Read more »

GET IN TOUCH

We're Epogee—and we're committed to helping food formulators make better products with our game-changing fat alternative, EPG. Interested in learing more? Let's chat!