TRANSFORMING THE
WAY PEOPLE EAT

We are helping change the world, one bite at a time, because nearly 7 in 10 Americans are overweight or obese.

CHANGE THAT DOES THEM GOOD

Reimagine the possibilities of your products! Consumers rule. While research shows Americans want to make a change to their eating habits, they will not compromise on serving sizes nor taste. EPG is helping people rebel against fat while continuing to eat the foods they love—and crave. We understand what drives consumers’ purchasing decisions and behaviors. Take a peek at the demographics driving the move to fewer calories.


MOM MICHELLE

MOM OF YOUNG KIDS 
Mostly Millennial, but also include Centennial and Gen X


“Of course, I care a lot about what I feed my family, and I always try to do my best when it comes to giving them nutritious foods. I watch labels like a hawk and always check for the amounts of sugar, fats and calories per serving."

MOM MICHELLE AT A GLANCE:
• Likely Millennial (83% of new moms)
• Primary gatekeeper to household decisions and finances, controls 85% of household purchases
• Probably works outside of the home (72% of moms)
• May be single (67% of moms)
• Trying to manage her weight, like 78% of adults

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MIDLIFERS MICHAEL & LISA

MIDLIFERS, AGED 45–54
Gen X, male and female


“When it comes to our diet, we’ve been keeping closer tabs on the kinds of foods we eat. We’re trying to watch our weight, and know that saturated fats and high cholesterol can lead to obesity and chronic health conditions, which we definitely want to avoid.”

MIDLIFERS MICHAEL AND LISA AT A GLANCE:
• Help make up a generation of 84 million people living in the U.S.
• Part of Gen X, who make up to 31% of the total U.S. income
• Very loyal to the brands they purchase (70% of age group)
• Likely to be overweight (72% of adults) or obese (39% of adults)
• Trying to manage their weight, like 78% of adults

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WEIGHT-CONSCIOUS ASHLEY

WEIGHT-CONSCIOUS WOMEN, AGED 25-34
Millennial females

“I think it’s important to make good choices and develop great habits now, to keep me healthy now and in the future. I also try to maintain my personal image, because I think it contributes to my overall wellbeing, and even my opportunities and success in life.”

WEIGHT-CONSCIOUS ASHLEY AT A GLANCE:
• Likely to hold a Bachelor’s degree or higher (36.3% of age group)
• May be overweight or obese (46.5% of age group)
• Trying to manage her weight, like 78% of adults, and is driven by a highly visual and digital culture
• Refers to online reviews and testimonials before purchasing a product (40% of age group)
• Remains loyal to brands she purchases (60% of age group)

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CRYSTAL & JAYDEN

OBESE 36-YEAR-OLD MOTHER WITH 6-YEAR-OLD SON
Most prevalent in Millennials, also Gen X and Baby Boomers

“I know that my eating and lifestyle habits are an important example to set for Jayden, but I don’t have the time or money to really focus on making sure that we eat healthier.“

OBESE MOM CRYSTAL AT A GLANCE:
• Like 70% of American adults, Crystal is overweight or obese
• Works a sedentary job
• Doesn’t want to spend what little “free” time she has exercising
• Prefers foods that are easy to prepare or are ready-made (consumers with obesity are most likely to purchase packaged snacks, sweet baked goods and soda, compared to healthy weight individuals)

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FAQs

Does EPG have any side effects?

No. Because EPG has a melting point of 102º F, it remains solid at body temperature and does not present any gastrointestinal or other side effects on the body.

Is EPG safe?

Yes. EPG Has been rigorously tested in more than 60 studies and is safe to consume in quantities of up to 150 grams/day. It is manufactured in top-quality facilities in accordance with Good Manufacturing Practices (GMP) for food and is environmentally safe, as it decomposes like other fats and oils.

Does EPG have any health claims?

EPG is gluten-free, allergen-free, trans-fats-free, vegan and kosher, GMO Free.

What does EPG taste like?

Like other neutral vegetable-based fats (i.e. vegetable oil), EPG takes on the flavor of whatever it’s made with. Because of this, EPG offers a flavor and texture that is nearly identical to traditional fats.

How long has EPG been around?

After over two decades of research, products made with EPG hit the market in 2017.