BETTER PLANT-BASED MEAT STARTS HERE
Plant-based meat brands have a problem: Humans are wired to crave the taste, texture and mouthfeel of animal protein—and plants can’t compete. Fortunately, science and ingredient innovation is getting us closer. Read on to learn more about the challenges and opportunities, plus tips and tools for success.
A MARKET AT A CROSSROADS
Experts believe the plant-based meat market is following the Gartner Hype Cycle of emerging technologies—and that consumers have surpassed the “Inflated Expectations” phase and slipped into the “Trough of Disillusionment.” It’s a make-or-break time for plant-based meat brands—and there are several key factors at play:
New food technologies are better at mimicking the taste and mouthfeel of real meat.
Startups and public companies alike are under pressure to crack the code.
From clean labels to great taste, consumers have sky-high standards.
Plant-based meats are key for food brands striving to be more sustainable.
A LEADERSHIP POV
Get insider insights on some of the most pressing issues in the better-for-you food market—led by David Rowe, Founder of Epogee—in our Founder’s Table video series.
GET A SNEAK PEEK
FOUNDER’S TABLE VIDEO SERIES: WHAT YOU’LL LEARN
Expert insights on the state of innovation in the food and beverage industry
The latest trends on food safety, plus weighing the science vs. the consumer sentiment
How plant-based and other better-for-you food can help address the obesity crisis
Why better food means better business, and who's driving change in the market.
PLANT-BASED NEWS & RESOURCES
The hard truth about plant-based meat innovation
Plant-based meat sales have seriously decelerated in recent months—and consumer interest and loyalty are in question. So what’s behind the beef?
The problem with plants
The glow around plant-based meats has dimmed a bit—and the reasons are complicated. We’re diving into four problem areas (and how to solve them).
Meaty by nature
How are smart formulators solving the taste and texture issue of plant-based meats? Let’s chew the fat.
How to reduce risk in an alternative meat product launch
Much is uncertain about the outcome of any new plant-based meat product launch. But there are things you can control.
THIS INGREDIENT CHANGES EVERYTHING
The magic of real meat lies in the animal fat—which is extremely difficult to mimic with plant oils. But a new fat alternative is changing things.
GET IN TOUCH
We're Epogee—and we're committed to helping food formulators make better products with our game-changing fat alternative, EPG. Interested in learing more? Let's chat!
